PS: That was my original idea but it's kind of like route one when it comes to lasers coming out of someone's body. Pitchfork: Why did you have lasers coming out the bald guy's mouth as opposed to, you know, his eyes? I try to apply that to every little chunk of what I do. I think David Mamet said the ending of a scene should be surprising but inevitable. Just think of "Thriller", when it ends on his cat eyes and his teeth- that's an amazing ending. And it's the same with great music videos. PS: Well, if you're making a comedy sketch, you have to end on a big laugh. Pitchfork: How did your background in comedy play a part in making this video? I like the idea of a couple of 12-year-old girls watching the video and being like, "Wow, who's this Hot Chip? They are sexy dudes!" and then being freaked out. I learned there is a boy band tradition- or possibly an actual physical manual- that says you have to have the tough guy, the cute one, the suave one, the one who takes his top off. PS: Yeah, everyone had done tons of pop videos. Pitchfork: Did you get a stylist and a choreographer that had done real boy band videos before? Burns from the "X-Files" episode of "The Simpsons". So I wrote this proposal and included reference images I found on Google- to illustrate the bald guy in the video played by Ross Lee, I used pictures of Mr. But if a boy band released that song, you'd be like "Huh!" but you wouldn't be like " Huh?!" I like the idea of taking something we're all used to seeing- like a boy band music video- and totally destroying it. I thought the song itself had a Eurobeat thing to it, and I just thought how Hot Chip are like the least boy-band band, ever. I came up with the idea after I got off a plane, so I was a bit woozy. Twitter has removed a lot of gatekeepers when it comes to some of the creative things I've done in the last year. It was only two weeks from the time they asked me to the time we shot it. I'm heavily into it and Hot Chip were following me and they just asked, "Do you want to direct our next video?" I said, "Yes." And that was it. Peter Serafinowicz: It happened purely via Twitter. Pitchfork: This is your first music video. Read it and watch the clip after the jump: In the following interview, we talked about the power of Twitter, Mr. (Fun facts: He voiced Darth Maul in Star Wars Episode I: The Phantom Menace and is due to voice Paul McCartney in the upcoming 3D remake of Yellow Submarine.) "I Feel Better" is his first music video, and he's keen to do more. It's insane, but it makes slightly more sense once you realize Serafinowicz has been making and starring in absurd UK television shows and films for more than a decade. The clip stars a fake Backstreet Boys-style act, an alien-like creature who spouts lasers, and a floating head with a temper. This time, we spoke with British comedy actor and writer Peter Serafinowicz, who helmed the ridiculously bizarre boy-band parody video for Hot Chip's "I Feel Better". A little behind-the-scenes dirt couldn't hurt, too. The men and women behind the camera are often overlooked in today's YouTube era, but this feature aims to highlight their hard work while showcasing the best videos currently linking around the internet. Director's Cut is a Pitchfork News feature in which we chat with music video directors about their creations. From Die Antwoord's "Enter the Ninja" to Aphex Twin's "Come to Daddy", great music videos are bursts of sound and vision that leave an indelible impression.